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6 Reasons You Need Video Marketing For Your Business Read

Video marketing has been on the rise for the past few years. With 97% of marketers saying that video content has improved prospects’ understanding of their products or services and 76% indicating that it has helped increase sales — you can’t afford to ignore this content marketing format.

If you’re still on the fence, here are 6 powerful reasons why you need to add videos to your marketing toolkit:

1. Videos Drive Organic Traffic

Studies have shown that video content increases organic traffic from search engines by 157% while 62% of businesses claim that videos have increased the amount of traffic to their websites.

Using videos on a website can help increase engagement and dwell time, contributing to an improvement in SEO ranking so searchers are more likely to find your website.

Having a video on a landing page makes it 53% more likely to show up on the first page of Google search results.

In addition, posting videos on YouTube (which has over a billion users) gives prospects another way to find your content so you can drive traffic to your website.

 

benefits-video-marketing

To help search engines understand your video so they can rank it properly, don’t forget to include structured data markup about the video on the website page.

2. Videos Increase Conversion Rate

Besides driving website traffic, video content also helps convert visitors into customers.

It’s found that homepage videos help increase conversion by 20% while landing page videos can lead to an 80% increase in conversion.

Videos are particularly powerful for eCommerce sellers whose products have a high “touch and feel” value. In addition, demo videos and video testimonials are very effective in boosting conversion.

In fact, 57% of consumers say that videos give them more confidence to make an online purchase.

3. The Market Wants More Videos

Customers are watching more videos (e.g., explainer, how-to, demo) to help them find products and make purchasing decisions. In a survey, participants indicated that they watch an average of 1.5 hours of videos per day.

Videos enrich the customer experience and help you move prospects along the sales funnel more effectively.

most popular types of video

In fact, 43% of people prefer marketers to use more videos. Meanwhile, 81% of businesses are already using video as a marketing tool and almost all will continue to do so.

Video content isn’t just for B2C marketing either. According to Forbes, 59% of executives prefer to watch a video than reading text, making it an ideal content format for B2B marketers.

4. Social Media Favors Video Content

Videos on social media are found to generate 1200% more shares than text and images combined.

Recommended for YouWebcast, March 19th: Why You Are Leaving Money On The Table If You Don’t Have Live Chat

Recently Facebook has doubled down on its investment in video marketing, making it imperative for brands to use videos in their marketing in order to get noticed.

For example, among other new video features such as 360 Video, Live Video, and Lifestage, Facebook also developed an ad format called Collection that allows advertisers to show 4 product images under a video.

facebook-video-testing

Meanwhile, Instagram and Snapchat are adding video marketing features, such as shoppable videos, to increase engagement and conversion.

5. Viewers Take In More Information With Videos

Videos can help customers remember your brand and recall more information about your products or services.

Visual content communicates information much faster than text (in fact, it’s processed 60,000 times faster in the brain.) People are able to retain 95% of a message when viewing it on videos compared to 10% when reading it in text format.

Explainer videos are particularly effective in communicating how a product works. In fact, 98% of users have watched an explainer video to learn more about a product or service.

6. Videos Appeal To Mobile Users

It’s not surprising that the popularity of video is rising alongside mobile technologies as people like to watch videos on the go.

It’s found that 90% of consumers watch videos on their mobile devices. As the number of smartphone users grows, we can expect more people to be watching videos on mobile.

In addition, Google has found that mobile viewers are more likely to watch and share ads or content from brands. Such affinity also extends offline in the form of people sharing about a brand with others in person.

smartphone-video-vewer-metrics

Make Video Marketing Work For Your Business

With 51% of marketing professionals worldwide considering video as the content format that delivers the best ROI, you can’t afford to leave it out of your marketing mix.

To get the most out of video marketing, you need well-thought-out and properly-executed commercial videos that represent your brand and effectively communicate your products or services.

It’ll help reinforce your brand positioning and effectively engage with prospects to build trust and relationships.

 

10 Reasons All Small Businesses Need Video Marketing

In his recent CES keynote address, Robert Kyncl, YouTube’s Vice President of Global Content, projected that video would soon drive 90% of all Internet traffic.

It sounds crazy, but for small businesses, video opens the doors to opportunities to both educate and entertain your customers.

Yet, despite its growing prevalence, many small company operators still seem to shy away from this powerful marketing tool. In my experience, those who pass on video do so for one of the following three reasons:

  • They don’t believe they have the budget to create ongoing videos.
  • They don’t have any ideas on what to produce.
  • They don’t have the necessary equipment and/or time.

Fortunately, we live in a brave new world. These excuses don’t hold as much weight as they once did.

High-quality video is no longer reserved for large corporate businesses. Everyone – everywhere – has the ability to create or access powerful video footage that engages their customers.

Here are ten reasons your small business must take advantage of these new opportunities by harnessing the energy and excitement of video marketing:

video marketing infographic(source)

 

1. HELP CUSTOMERS UNDERSTAND YOUR OFFERING

When you’re in a store, it’s easy to sell a prospect on the value of your product or service. You’ve been doing that for years, and it’s worked pretty well so far.

But things are different online, where losing that potent face-to-face interaction can make selling much more difficult.

That’s where video comes into play, as it gives you the opportunity to explain things the same way you would in the store. So, go ahead and show off that winning smile and personality. Video gives you the time to shine.

2. CREATE SOMETHING THAT PEOPLE WILL REMEMBER

Did you know that 80% of people remember the video ads that they see online? Can you say the same thing about every blog post and social media update you read? Chances are, the answer is no.

We’re working in a very crowded and noisy online world. Finding ways to stand out and showcase your creativity can seem like a daunting task. But statistics like this show us that there’s still a way to make a difference.

Get your message heard by investing in video marketing.

3. ENTICE PEOPLE TO PURCHASE FROM YOU

The power of the internet may give us access to more prospective customers than ever before, but it’s still hard to make sales online. Just because you’re working with a larger pool of prospects doesn’t mean it’s as easy as shooting fish in a barrel.

You’ll need a strong marketing plan – and you’ll want to include video in that strategy.

According to data gathered by Video Brewery, about 50% of all people that viewed an online video went on to make a purchase. If that statistic doesn’t capture your attention, I don’t know what will.

What better reason than that is there to use video marketing than to increase your sales?

video infographic(source)

 

4. REACH EVERY DEMOGRAPHIC

When it comes to most online marketing methods, you have to cater your strategy based on the age demographic you’re trying to reach. Younger users, for example, spend more of their time on Instagram and Snapchat, while middle-aged women have claimed dominance on Pinterest.

That simply isn’t the case with video marketing.

Everyone loves video – from the youngest to oldest Internet user. With this tactic, your small business can reach its audience, whatever its demographics.

Even if you pivot your business and your target market shifts, you don’t have to worry about building your presence on an entirely new platform. Chances are, your new demographic will respond to video, just like your old one.

5. ENGAGE WITH MOBILE USERS

I never thought I’d see the day when mobile users had a longer average attention span than desktop users. But it seems that day has come.

Desktop users tend to only stick with a video for about two minutes or less. Mobile users, on the other hand, have an attention span of 2.4 to 5 minutes, depending on the device.

As a result, local small business owners should always have a mobile-first mentality. After all, the best time to woo a new prospect is when they’re actively looking for a nearby business in your industry. And a heightened video attention span is just another advantage you can use to accomplish that goal.

 

6. GET A HIGHER CLICK-THROUGH RATE IN EMAILS

Reel SEO data shows that 60% of marketers claim video marketing has drastically increased their conversion rates – sometimes even as high as 2-3x. How would you like to see the same click-through rate improvements in your email marketing efforts?

I don’t think it’s a stretch to say that most small business owners reading this article would love to see that kind of increased engagement.

You can do that through the simple power of video.

The videos you introduce to your email marketing messages don’t have to be complicated. They don’t need to feature some elaborate plot or expensive special effects. A simple video of you saying thank you to your audience could do far more than you think.

7. CREATE A MORE PERSONALIZED EXPERIENCE

Emotions are contagious. Think about it – when you’re feeling full of energy and happiness, it naturally radiates to the people around you. That’s why it’s usually the small business owners that feel passionate about their work that become so well-known in their communities.

You don’t want that infectious passion to get lost in translation, do you? That’s what happens when your online marketing campaigns don’t accurately reflect your brand and personality.

In the online world, video makes that happen.

8. RANK HIGHER IN SEARCH ENGINES

Google Search

YouTube is the second largest search engine in the world. And even better? It’s owned by the largest search engine in the world, Google.

Your videos can help your website get ranked highly for keywords that you’d never be able to achieve through traditional SEO. Although marketers have known about this powerful perk for years, it’s an avenue that many aren’t yet fully exploring. If you start now, you’ll be ahead of the game.

All you need to do is incorporate a bit of video SEO into each video you create and publish.

9. EDUCATE CUSTOMERS ON VARIOUS TOPICS

The best marketing campaigns don’t sell products and services 100% of the time. Nobody wants to feel like they’re being sold to, which is why great small business website feature articles on topics that actually interest the audience.

It works the same way with video.

You can become well known in your industry by simply educating your audience on a range of topics. Let’s say, for example, that you sell surfboards. It would be easy to get stuck in a rut of making product review videos, but you could also branch out and create how-to videos that reach into the broader topics of surfing.

Doing so will give your audience the content they crave in a low-pressure environment.

10. BUILD A RELATABLE BRAND THAT PEOPLE LOVE

When people see your face, it activates the fusiform facial area of the brain. This section of the mind controls facial recognition using the faces it sees as a centralized point of information and believability.

If you show your face to your audience, they become accustomed to it. Scientifically, that builds trust with your audience. And when you can get your customers to trust you, it’s much easier to sell them on your products.

When it comes down to it, video marketing is all about branding. You can certainly build a strong brand using other methods online, but once you make the decision to harness the power of video marketing, you’ll find that you’re facing a much easier journey to small business success.

Has your small business invested in online video? Why or why not? I’d love to hear your feedback – leave me a comment below with your thoughts:

12 Reasons Why Digital Marketing Can Help You Grow Your Business (Infographic)

digital marketing can help grow your business

With the change and evolution of modern technologies, small and medium businesses are doing everything they can to keep up, which can be said true for the rest of human society. Brick-and-mortar businesses are either changing their business models to an online one, or beefing up existing marketing efforts with digital marketing strategies – in an attempt to capture a growing and very lucrative online marketplace.

For it is the process of attracting targeted audiences online that will spell the difference between a successfully thriving business – and a failed one. Even if you receive tons of daily traffic to your website, they would not amount to anything unless they convert to leads or sales. In the digital arena where business and commerce are heading to, Digital Marketing tools and techniques provide business owners the best chances for competition, survival and even business growth.

The following 12 reasons will show you why the use of digital marketing is not only investment-wise decision but also an effective marketing channel that can help you grow your business.

The Infographic:

12 Reasons Why Digital Marketing Can Help You Grow Your Business

1. Because Digital Marketing Levels the Online Playing Field 

Gone are the days when business owners still welcome the notion that Digital Marketing is only for the likes of multinationals and large corporations that have the sufficient resources required to mount an online marketing campaign. Digital Marketing actually levels the playing field, providing small and medium enterprises the chance to compete against the big boys and attract their share of targeted traffic.

With digital marketing, small companies now have the resources to perform sales and marketing processes that were previously available only to large corporations. Without a call center, small businesses can engage effectively with multiple customers, even to customers from any parts of the world even if they don’t have physical stores or branches in these locations.

2. Because Digital Marketing Is More Cost-Effective than Traditional Marketing

Small businesses have very little resources and even capitalization. This is why Digital Marketing provides them with a better and much more cost-effective marketing channel that delivers results. Gartner’s Digital Marketing Spend Reporthighlighted that up to 40% of respondents claimed getting considerable savings by using digital marketing methods of promotion for their products and services.

That is why according to the Gartner survey, 28% of business owners surveyed will shift marketing budget allocations from traditional media channels and invest them into digital online marketing tools and techniques. HubSpot confirms this as shown in the chart below that confirms how digital marketers get better Cost-Per-Lead (CPL) compared to other marketing channels.

social media and email delivery lower average CPLs 

3. Because Digital Marketing Delivers Conversion 

Businesses marketing products and services online measure success by the percentage rate of incoming traffic gets converted into leads, subscribers or sales, depending on the intended purposes of your website. Without conversion, all your traffic would mean nothing and all your marketing efforts will simply go to waste. That is why business owners are streamlining their digital marketing campaigns towards conversion optimization, making it a top priority above everything else.

 

Top Priorities for Digital Marketers in 2013 

 There are several tools and techniques that you can use for your digital marketing campaign such as Search Engine Optimization, social media marketing and email marketing. As seen from the chart below from HubSpot’s 2013 State of Inbound Marketing Report, these three that generate quick and effective communication and interaction with targeted audiences will deliver better-than-average results in terms of higher conversion rates.

social media and search above average lead conversion 

4. Because Digital Marketing Helps Generate Better Revenues 

Higher conversion rates generated by effective digital marketing techniques will deliver loads of profitable benefits for you and your business in terms of better and higher revenues. Google confirms this in a study with IPSOS Hong Kong, claiming 2.8 times better revenue growth expectancy for companies using digital marketing strategies to those who do not.

With better revenue growth expectancy, small and medium enterprises using digital marketing techniques will have 3.3 times better chances of expanding their workforce and business – opening their doors to better, larger and farther reaching markets both locally and abroad. Google’s Asia-Pacific Head of SME Kevin O’Kane describes the Internet as rocket fuel for growth for small and medium enterprises.

5. Because Digital Marketing Facilitates Interaction with Targeted Audiences 

One of the reasons why digital marketing is taking over traditional marketing channels is the ability of Internet marketing tools to interact with targeted audiences in real time. Engagement in any form is what your customers expect to receive when interacting with your brand or business. How your business handles such engagements and interactions will spell the difference between business success and failure – just like what eMarketer’s report Key Digital Trends for 2014 is saying as shown below.

 real time marketing stats

Interacting and providing your customers with proper engagement points can give you an insight of what your targeted audiences want. This vital information will steer you towards making the right set of next moves, provide your customers with an even better experience, develop good relationships with them – gaining their loyalty and trust that you will need when your business begins to grow. 

6. Because Digital Marketing Caters to the Mobile Consumer 

Undoubtedly, mobile internet will be the next wave of information dissemination and communication channel, brought about by the rapid proliferation of smartphones, tablets and other internet-enabled devices. These mobile devices have become a central part of American life that 91% of adults in the United States always have their devices within reaching distance.

Now would be the best time to have digital marketing campaigns intended towards mobile consumers, paving the way for them towards achieving better growth and faster expansion. Mobile gadgets have evolved from being mere alternatives for laptops and personal computers, into something that is influencing their purchasing decisions as confirmed by another report from eMarketer.

7. Because Digital Marketing Builds Brand Reputation 

The power of digital marketing lies in its ability for attracting targeted traffic. These types of audiences for your content are most likely already ready to know more about your brand, products or services and may be interested enough to purchase what you have to offer. Delivering on what you promised will help you develop a better relationship with your targeted audiences, help them transition into paying customers that will go back and interact with your site some more – on a regular and continuous basis.

This will prove beneficial for your brand reputation, as satisfied customers will most likely tell other people about their experience with your brand, product or service. Your brand reputation will go viral as expected, further opening new doors of opportunities for reaching bigger markets and attain business growth.

8. Because Digital Marketing Provides better ROI for Your Marketing Investments 

With better revenues and better branding, Digital Marketing can provide a better Return of Investments (ROI) than traditional media and marketing channels. With traditional media, the cost is too exorbitant for small and medium enterprises to leverage on, and the results received are somewhat vague and difficult to measure.

Digital Marketing on the other hand can easily be tracked and monitored, with results immediately realized and measured as soon as targeted audiences provide contact information, subscribe to a newsletter or training program, or make a purchase. The key to success in Digital marketing however, is to generate a steady flow of targeted traffic that converts into sales and leads. The more your business generates this kind of traffic, the faster you can realize your ROI. 

9. Because Digital Marketing Earns People’s Trust 

Digital Marketing rides on the current online trend that focus more on social media signals resulting from direct and more personalized interaction between a brand or business and their targeted audiences. In the Nielsen Global Online Consumer Survey that involved 25 thousand consumers coming from at least 50 countries, 90 percent of respondents claimed they would trust information about a particular brand, product or service if the data comes from people they know.

Digital Marketing leverages on social media signals, social proof and testimonials from actual consumers who have previously purchased, joined, or availed of a product or service marketed by a particular brand or business. The more reliable these social signals are, the higher the trust rate it can generate from targeted audiences – most of which can be potential customers.

10. Because Digital Marketing Entices People to Take Favorable Action 

While social signals and testimonials help earn trust from targeted audiences, Digital Marketing makes use of effective strategies that will entice people to take a favorable action your brand or business intends them to take. Conversion to leads or sales is still initiated and under full control by the website visitor. They are not compelled to do so but digital marketers can make use of clever and innovative ways to entice conversion using Calls-To-Action.

Calls-To-Action specifies what your web visitors should do next – either to sign up, like, download something, call or buy – specific steps that will entice them to perform a favorable action. Innovative forms, buttons and texts are optimized according to copy, color scheme, graphics and even positioning on the page to generate the best results in terms of generating favorable action. 

11. Because Digital Marketing Makes You Ready for the Internet of Things 

The “Internet of Things” is a global ecosystem of interconnected devices – tablets, smartphones, gadgets, appliances and more – that can interact with each other through the Internet. Sounds like something from a Sci-Fi thriller, but this is what the projected 24 billion gadgets by the year 2020 will actually head to. Digital Marketing will prepare your business towards this eventuality, an interconnected ecosystem that will permeate through every aspect of people’s lives. Survival for your business in the era of the “Internet of Things” means inclusion in this interconnected grid – giving you an access window to reach out to targeted audiences belonging to this online grid.

12. Because Digital Marketing Ensures Business Survival Online

It is a normal occurrence for brick-and-mortar business establishments to encounter visitors entering their store, skimming through and inspecting products, then leave without buying anything. Many kinds of people like these come and go, but a targeted few will actually make a purchase and if satisfied, will come back for more on a later date. If you get less of the later and more of the few, sooner or later your brick-and-mortar business will cease to exist.

Your business can be likened to this. Even if you have tons of website visitors but none of them ever convert, your  business will also cease to exist. Digital Marketing helps you make use of proven strategies and techniques that attract not necessarily more traffic – but highly targeted traffic that delivers results. Targeting the right kind of people that delivers the right kind of results is what Digital Marketing is all about – ensuring survival for your business.

8 Powerful Reasons You Need to Use Video Marketing

why your business should use video marketing

Updated July 10, 2018

We recently published an infographic on how powerful video will become. But the future has already arrived. This has been a full-on video revolution year for marketers. According to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of those 82% of businesses feel video marketing is an important part of their strategy. Video is progressing rapidly and will reach new heights sooner than we think. This trend is fueled by 83% of businesses believing that video marketing gives them a good ROI.

Undoubtedly, video marketing is one of the newest additions to your promotion toolbox. You might still have your doubts. Is it really worth to consider using videos for promoting your business? Do you have enough resources to create and use video content in your marketing?

The answer is simple: Yes, it’s worth it. Not only because everyone’s doing it but because video is one of the most versatile and profitable digital marketing tools out there. Here are 8 reasons why you should use video marketing right now.

1. Video Boosts Conversions and Sales

First things first. Videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%. And Treepodia team has made it sure that video works well regardless of the category in which you deploy it.

ecommerce-video-verticals-roi

Video can also lead directly to sales. Studies show that 74% of users who watched an explainer-video about a product subsequently bought it. So better start crafting your exciting product videos now!

If you think about it, the effectiveness of video is not even that surprising. After all, vision is our most dominant sense. Most information transmitted to our brain is visual. So if already pictures can boost engagement massively, imagine what moving pictures can do to your business.

How to Make a Cool Animated Video for Free

Animated Video courseStep by Step Guide Showing you How to Make an Animated Promo Video in 1hour. We will do this by remaking a popular, Master Card Commercial. You know the ones, “Hotdog $5, 2 Seats near the dugout $150, Spending an afternoon with your son, Priceless”. With Over 2,700 Students and 4.5 Star Rating this is one of the Best Courses on Making Animated Promo Videos!

Take a look at the animated video course

2. Video Shows Great ROI

To get you even more excited, 83% of businesses say that video provides good return on investment. Even though video production is not yet the easiest nor cheapest task, it pays off big time. Besides, online video editing tools are constantly improving and becoming more affordable. And even your smartphone can make pretty decent videos already.

Another good news is that your videos don’t have to be perfect. It’s the content that matters! Latest research shows that users are mostly put off by videos that don’t explain the product or service clearly enough. Low quality and poor design didn’t matter nearly as much. So it’s fair to say that video is like pizza – when it’s bad, it’s still pretty good!

video-pizza

I Learned All My Youtube Marketing from Epic Meal Time (and You Can Too!)

youtube marketingYes, you read that title correctly. That out of their minds, slightly alcoholic team over at Epic Meal Time were the first to teach me about YouTube marketing. As with all successful YouTube channels, they had to build their own channel themselves. There was no network backing them or an executive producer coming on board to show them the ropes. There wasn’t even anyone with any real experience!

Read the full story…

3. Video Builds Trust

Trust is the foundation of conversions and sales. But building trust should be a goal on its own. The whole concept of content marketing is based on trust and creating long-term relationships. Stop selling and let the people come to you by providing them interesting and useful information. I couldn’t have said it better than Mark Schaefer, the Executive Director of Schaefer Marketing Solutions:

The new era demands a focus on ignition, not just content, on trust, not just traffic, and on the elite people in your audience who are spreading and advocating your content.

Video does it all. Video content is likely to engage us and ignite emotions. And when we talk about elite people in the audience, YouTubers have become the most powerful social media figure to promote your brand. So, if you are serious about content marketing, you must be serious about video, too.

Promotional videos can foster trust as well. Some consumers are still skeptical about buying products and services on the internet because they fear fraud and cheating. But effective marketing videos present your products in a conversational form. That creates a sense of individual approach which is why 57% of consumers say that videos gave them more confidence to purchase online.

Read next:  How to Make a Product Demo Video

4. Google Loves Videos

Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content. Moovly gives us whopping statistics: You’re 53 times more likely show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank.

first-in-google-with-video

Make sure to optimize your videos on Youtube for SEO. Write interesting titles and descriptions. Add a link back to your website, products, and services. Give potential customers the way to take the next step. And explore the world of interactive videos, to encourage actions even more.

5. Video Appeals to Mobile Users

Video and mobile go hand in hand. 90% of consumers watch videos on their mobile. From Q3 of 2013, mobile video views have grown more than 233 percent. YouTube reports mobile video consumption rises 100% every year. Since people like to watch videos on the go, and the number of smartphone users is growing, your video audience keeps getting bigger and bigger.

mobile video views

Also, Google tells us that smartphone users are twice as likely than TV viewers and 1.4 times more likely as desktop viewers to feel a sense of personal connection to brands that show video content or ads on their devices.

smartphone-video-viewer-preferences-google

The growth of mobile video means, brands need to be sensitive to the personal experience people have on their smartphones. For example, give them a better choice in the video content they consume.

6. Video Marketing Can Explain Everything

Are you launching a new product or a service? Create a video to show how it works. 98% of userssay they’ve watched an explainer video to learn more about a product or service. That is why 45% of businesses who use video marketing said that they have an explainer video on their home page. Of those businesses, 83% said that their homepage explainer video was effective.

Trying to explain a difficult concept? Create animated videos. Animation can bring concepts to life that no text or live video can. Besides, boring talking heads are not enough anymore to break through the clutter. Animated videos are a perfect combination of entertainment, nostalgia, and simplicity. And they work.

physics-and-ballet

Make sure you use a process that will get you results. Use these 20 pre-production steps to make your video content stand out from the rest. Check out the essential tips and examples of best practices on how to make a product demo video.

7. Video Engages Even the Laziest Buyers

Video is a great tool for learning, but it’s also super easy to consume. Today’s life is too busy to have time to read long product descriptions or dig deep into services. The modern customer wants to see the product in action. Video preference is one of the most important driving forces of using video in your content marketing.

lazy-animal

Video marketing can capture a wide audience, and it works on many levels. Even the laziest ones. Make sure you target not only to the eyes but also to the ears of the potential client. Your competitive advantage gets double power!

video marketing statistics

Slides

8. Video Encourages Social Shares

In the 8th annual Social Media Marketing Industry Report Michael Stelzner stated that 60% of the social marketers used video content in 2015 and 73% of the total respondents planned to use it in 2016. And they sure did.

Social networks also encourage video content with their new features. Facebook has launched 3600 Video, Live Video, and Lifestage (A Video-Centric App for Teenagers). Instagram put in place 60-Second Videos & Instagram Stories, Twitter has Periscope. And YouTube is the second most popular social network in the world.

However, in a social media context, video marketers must remember that people share emotions, not facts. 76% of users say they would share a branded video with their friends if it was entertaining. So create fun entertaining videos to encourage social shares. Emotions are not exactly ROI but social shares can increase traffic to your site, and you can take it from there.

people-share-emotions

Bonus Tip 1: Video Ads Work Wonders

Hear this: the average click-through-rate of video ads is 1.84%. That’s the highest CTR of all digital ad formats! And for a 15-second non-skippable YouTube video ad the completion rate is 92%. For skippable video ads, the rate is 9%.

youtube-video-ads-graph

Video ads are also highly effective on social media platforms. Facebook, clubbed with Nielsen, projected the value of video ads on its platform. They learned that 74% of the total Ad Recall can be achieved already within the first 10 seconds of the video. So, fight against banner blindness by making video ads instead.

Bonus Tip 2: Video Is Rocking Email Campaigns

When you’re creating videos already, make sure you to incorporate them into your email marketing campaigns. An introductory email that includes a video receives an increase click-through rate by 96%! That’s a great way to stand out from competition and get your message across.

Read next:  Why Animated Video is the Best Strategy for Your Social Media

11 Top Video Trends in 2018

1. Majority of consumers prefer video content to reading. Consumer preference will lead to video explosion in content marketing. Video will be used more for converting and lead generation. A lot of potential buyers don’t want to talk to salespeople. This is where video can influence sales in later stages.

The popularity of video also means that more content at the top of the funnel has to be in video format. In B2C it’s almost obvious. But B2B-people are people, too. Video content is more likely to keep the audience in the comfort zone, and they will not engage in system 2 thinking. System 1 autopilot mental state should lead to less critical thinking, less friction, and more conversions.

2. The content quality is very important, but the production quality is not that important.Production quality and technical aspects have to be OK but not world class. Better production quality is correlated with more trust, but it can’t make up for the lack of substance. So, Facebook Live videos, webinar recordings, and other video material with good enough production quality will work as long as the content itself is engaging.

3. The acceptance of good enough production quality will lead to a massive amount of video content created ad-hoc on platforms like Facebook, Instagram, Twitter, etc.

4. This will lead brands to start thinking strategically about the video. How different video formats and channels can support each other. How to create cornerstone video content that can be atomized, expanded, and combined with other content formats. Finding ways to get the most mileage from their videos.

5. Storytelling will be more important than ever. People can read through a list of facts or instructions in an article but present that in a video, and you will lose your audience. The flow of the presentation and emotional connection to the viewer are going to make or break a video.

6. Testing in video marketing. There are no set rules of thumb. When brands are figuring out their approach to video a lot of experimenting needs to take place. Long vs. short versions in different channels. Animation, talking heads, actors, CGI. How to present introductions, hooks, and calls-to-action in the video.

7. Videos need to be optimized for specific platforms and different use cases. For example, sometimes we need to look at videos without sound. Subtitles or on-screen text that convey the message when there’s no sound. Research from TV ads shows better message recall when the ad has the same language subtitles.

8. Live video streams will become an important part of the video content. In its original live format and promoting the recorded material after the event. Bring live events to their audience, hold a live Q&A session, interviews with influencers help to engage and build brand awareness.

9. Video=Youtube. Facebook will try to take video leadership from Youtube. Youtube is a great place for independent content creators and brands to build their following. Monetization has a clear solution on Youtube and not on Facebook. Facebook needs to find a way to bring big Youtube stars to its platform.

10. Videos will also be used in personal sales and support. This can be done in two ways. First and the more scalable option is to use pre-recorded clips with sales or support people. The second option is to record short messages for specific needs so that (potential) customers can watch them at a convenient time.

11. The ROI of video marketing. Top of the funnel video content can be hard to measure, but more videos will be used in the sales process closer to the actual conversion. Video will speed up sales cycles as prospects think less and act sooner.

Conclusion

Video advertising is becoming more and more affordable and widespread. Video adoption grows partly because advances in technology but also because it’s easy to spread across the globe. Making marketing videos for your business requires creativity and knowledge of human psychology. The cocktail of these components makes it possible to create real miracles of advertising at minimal cost.

Emotionally charged, creative video advertising can be spread on the Internet in a matter of days, getting millions of views. And this is the whole point of video marketing: the only creative survive!

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